Pillar 04 · HSG Methodology

Six phases. Sixteen weeks.
One implementation-ready strategy.

The HSG methodology applies federal-grade analytic rigor to municipal economic strategy — designed for transparency, City control, and an output the City can actually act on.

Project plan

Six phases overlap intentionally so stakeholder engagement, data synthesis, and benchmarking proceed in parallel — not in series.

1

Phase 1 · Discovery & Data Foundation

Weeks 1-3
  • City-led kickoff & charter
  • Authoritative data ingest (BLS QCEW, ACS, FL DEO LMS, EMSI)
  • Document review (2014 Grow Smarter, ED-strategy, CRA plans, capital-improvement program)
  • Establish baseline KPIs and reporting cadence
2

Phase 2 · Economic & Market Assessment

Weeks 3-7
  • Location quotient analysis (city, county, MSA)
  • Workforce demographics, capabilities, underemployment
  • Cluster performance scorecards
  • Emerging-sector & innovation scan
3

Phase 3 · Stakeholder Engagement

Weeks 4-10
  • 129+ interviews, focus groups, surveys
  • Public input portal (this site, post-award)
  • Equity-impact dialogues w/ South St. Pete CRA
  • Industry-cluster working sessions
4

Phase 4 · Benchmarking & Best Practices

Weeks 6-11
  • Peer-city deep dives (7+ cities)
  • Strategy and incentive scan
  • Cluster-development case studies
  • Competitive advantage / barrier mapping
5

Phase 5 · Synthesis & Recommendations

Weeks 10-14
  • Refined and new target-cluster definitions
  • Implementation roadmap & KPIs
  • Public/private partnership architecture
  • Workforce-development alignment
6

Phase 6 · Final Report, Presentation & Public Forum

Weeks 14-16
  • Comprehensive final report (with full appendix)
  • Public forum presentation
  • City Council briefing
  • Implementation handoff package

Stakeholder engagement

129+ touchpoints across six categories

Per RFP §4.4.B — large employers, small businesses, business associations, social service/healthcare providers, educational institutions, and public sector partners.

Large Employers

18+

Sample participants

Raymond James Financial · Jabil · Bayfront Health · Johns Hopkins All Children's · Franklin Templeton

Methods

Executive interviewsSite visits

Small Businesses

60+

Sample participants

Edge District operators · Warehouse Arts District · Grand Central District · Deuces Live

Methods

Focus groupsSurveysPop-up coffee chats

Business Associations

12+

Sample participants

St. Pete Chamber · EDC of Tampa Bay · Greenhouse · Women's Business Center · South St. Pete CRA

Methods

Working sessionsJoint advisory

Social Services & Healthcare

15+

Sample participants

Pinellas Care Network · Daystar Life Center · United Way Suncoast

Methods

RoundtablesEquity-impact interviews

Educational Institutions

10+

Sample participants

USF St. Petersburg · Eckerd College · St. Petersburg College · Pinellas County Schools

Methods

Workforce panelsCurriculum alignment sessions

Public Sector Partners

14+

Sample participants

City Council · Pinellas County BOCC · FDOT D7 · PSTA · CRA boards

Methods

InterviewsSteering committee

What HSG brings

Six principles that shape the engagement

Federal-grade rigor

HSG runs municipal engagements with the same source-of-record discipline we use for HUD, USDA, VA, and Navy programs. Every datapoint traceable.

AI-enhanced synthesis

Faster pattern recognition across labor data, peer-city case studies, and stakeholder transcripts. AI/Expert Reconciliation Log included as deliverable.

Stakeholder-first design

129+ structured touchpoints across employers, small business, education, healthcare, civic, and CRA boards — not just executive interviews.

Two-way City collaboration

City Project Manager has live portal access. Bi-weekly working sessions. Decision gates at every phase, not just at final report.

Implementation-ready output

Final report includes 24-month implementation roadmap, KPIs, and partnership architecture. Not just a report — a runway.

Tampa Bay value engineering

Tampa-headquartered. Local stakeholder access reduces travel cost. Florida-qualified team reduces ramp time.

Next step

Schedule a 30-minute capability briefing

Walk through the methodology with the HSG team, examine the data baseline, and discuss how the approach maps to the City's May 21 deadline and post-award objectives.